/ Investments and income:
HOW MUCH SHOULD I CHARGE MY CUSTOMERS PER GAME?
It really depends on your area and the pricing of your competitors in that area. On average customers will be charged €7 for a 15 minute match (without offers and discounts).
IS LASER GAME A SEASONAL ACTIVITY?
Indoor Laser Game is not a seasonal entertainment and can be played all year round without any inconvenience to the players. More importantly, weather conditions (wind, rain, snow, sun, cold and heat) do not affect the business and the number of customers.
IS LASER GAME A SEASONAL ACTIVITY?
According to our experience, with regular working hours during the first few months, you can expect 2000 to 3000 players per month. Obviously there are many factors that can influence this number and if you provide good service, the number of customers will increase over time.
WHAT IS THE AVERAGE USAGE RATE OF A LASER GAME CENTER?
According to our data and experience, the utilization rate of an arena during the first year is 25-30%. The usage rate will increase over time based on reputation, increased foot traffic, good service, advertising and marketing, attractive discounts and packages, social visibility, etc.
WHAT IS THE USAGE RATE?
Utilization rate (or occupancy) is the percentage of the venue's capacity used by customers to generate revenue (from billable or productive activities) for the venue in a specific business period. For example, if we talk about 50% utilization rate in a month, it means that 50% of a venue's capacity is used in a month and can generate revenue for the venue.
WHAT IS THE PAYBACK PERIOD FOR INVESTMENT IN LASER GAMES?
For a local XRAID Laser Game, in our experience, it takes approximately 9-12 months to recoup the amount originally invested for equipment, system and arena setup, as well as covering operational costs during this period.
WHAT IS THE PROFIT MARGIN OF A LASER GAME ATTRACTION?
According to *Graham Winfrey: “Believe it or not, laser tag arenas represent one of the most profitable businesses in the entertainment industry, with operators generating profit margins of up to 40%.”
*Graham Winfrey is a senior editor at Inc.com. He was previously a reporter at IndieWire, a staff writer at Inc. and an associate editor at Private Equity International magazine. He has written for Business Insider, CNBC, Slate, The Week and Worth, among others.
BESIDES LASER GAMES, WHAT ARE THE OTHER SOURCES OF LASER GAME REVENUE?
Besides laser game matches, there are other sources of revenue such as serving food and drinks at the bar and restaurant, vending machines, renting rooms for different events, arcade games, souvenir shop, member subscriptions, sale of advertising space and others activities that bring money for the attraction. Adding this revenue from other revenue sources will approximately double the attraction's total revenue.
WHAT ARE THE MAIN COSTS AND EXPENSES OF A LASER GAME ATTRACTION?
The costs and expenses of a local laser game depend on different factors from one supplier to another. Furthermore, each owner may have different needs and expectations which obviously cost differently. For more information on the main costs of a Laser Game attraction we invite you to consult our "Laser Game, Costs and Expenses" guidelines.
WHAT IS THE REVENUE POTENTIAL OF LASER GAME?
The revenue potential depends on many factors such as the number of equipment, the price of the game per person, promotions and discounts, working hours, usage rate, etc. A laser game venue with 20 pieces of equipment (armor and phasers) and a utilization rate of 30% has an approximate potential revenue value of €158,400 per year ONLY from Laser Game games. To learn more and see our calculations based on conservative assumptions, please see our “Laser Game, Revenue Potential” guidance.
IS LASER GAME A PROFITABLE BUSINESS?
There are many factors that influence a company's profitability. If we do not have all the information about a company's income and costs, it would be difficult to evaluate its profitability. However, based on our experience and considering Laser Game's high earning potential, high profit margin and short payback period in Laser Game business, we can say that it is a highly profitable business. For further information, consult our guidelines: “Laser Game, the right business to invest in”.